Shai Hulud

The band’s main creative request was to avoid an empty performance clip. The lyric-driven visual idea grew out of that concern, with the band largely handing the execution to David and Allie.

Matt Fox said the band wanted to avoid an empty or meaningless performance clip. That led to integrating the song’s lyrics directly into the visual design while working under tight time and logistics constraints.

“We trusted him to heed our concerns and help us create the best video possible”

“I was just now randomly checking through metalcore bands to find one good one I haven't heard of yet. I found this video and the words and the intro just hit me in the face with the simple awesomeness. Now I'm just gonna go and find all the songs from Shai Hulud and listen to all of them :D”

“16 years later, this shit still rips. o7 Shai Hulud!”